Dr. Fred Kei-tat Ku
Programme Director, Business Education for Social Good (BESGO) ; Associate Dean, CUHK Business School
BESGO, CUHK
BESGO, CUHK
Programme Director, Business Education for Social Good (BESGO) ; Associate Dean, CUHK Business School
Dr. Fred Ku, Associate Dean (Undergraduate Studies) at CUHK Business School, is an accomplished scholar and award-winning educator in fields of business economics, social values and ESG. He is also the founder and director of CUHK BESGO Programme, which aims to cultivate social mindset of budding business leaders and proactively drive cross-sector collaboration to co-create greater social good. Besides, Dr. Ku provides training and consultancy services to businesses and government agencies.
My sustainability goals for 2023:
I aspire to see Hong Kong nurturing socially conscious leaders, and businesses prioritizing social value alongside economic profit, ultimately fostering a sustainable and inclusive society.
BESGO, a program backed by CUHK Business School, aims to educate and inspire the next generation of change-makers on how social good, social innovation, and sustainable practices can shape businesses and society’s future. With activities like training workshops, talks, and real-world projects, BESGO helps deepen students’ understanding of social needs and sustainability issues. By connecting educators, business professionals, social innovators, and future change-makers, BESGO fosters collaboration and creates shared value towards building a better future for all.
Our sustainability goals for 2024:
Our initiative in accelerating sustainable development in Hong Kong:
BESGO has organized various activities to promote social innovation, social good, and sustainable practices. In the past, we have designed and produced teaching and learning materials, conducted seminars and workshops, and facilitated visits to community and social enterprises. We also published feature articles and teaching cases, and presented at local and international conferences. These initiatives aim to raise awareness, deepen understanding, and provide opportunities for students to create real impact and foster collaboration for a better future.